Twitter is a social networking site, that specializes in sharing short-and-sweet anecdotes, called tweets, 140 characters or less! It has over 200 million active users and is a popular way for individuals to stay in touch with companies and celebrities. People use Twitter to share opinions, ideas, photos, videos and more.

Want to start using Twitter? This article is a great place to start; you can also contact us for help or visit our services page to see what we offer!

The great beauty of a business with a Twitter profile is how it allows them to reach their clientele on a 1-1 basis. The use of a simple keyword search allows you to find people in your area talking about something you could engage them in conversation over. An example “Does anybody know of any good new restaurants in Kingston?” You, as a restaurant owner could simply reach out to them by saying “Have you checked out our menu? We have a special on apps today!” It shows on your feed (or constantly updated list of tweets by or about you, visible to those who view your page), and it shows up on their feed as a form of free advertising! Being able to reach out to people, whether it’s regular patrons of your business, or a potential new client, shows that your business is interested in being personable – always a desired quality.

Twitter is a great networking tool that could benefit a business greatly if used correctly. It can allow you to reach out to other local businesses, and consumers in the area. There is also the option of paying to have a promoted tweet, trend or profile, which will show up at the top of the feed of people in your area. Using hashtags such as #ygk (Kingston’s city tag) or tags related to your products and services will ensure that you are reaching your target audience. Occasionally communicating with active profiles in your city, such as other businesses or political figures, is a great way to draw attention to your page.

To set up a Twitter page for your business, visit, and follow the steps. This will include a profile photo, choosing your web address and writing up a description. Optionally, you can customize your Twitter profile’s theme (such as changing the background or color scheme). Then move on to following others! Begin by finding the pages of local businesses and local public figures to follow. It’s great to advertise at your place of employment or website that you have Twitter as well.