If you are advertising online with what is commonly known as a “banner ad” you know the agony that goes into choosing the perfect image to represent your company. A great banner ad with a snappy tag line can lead to more clicks, and more clicks mean more visitors, more visitors mean more sales.

You can do some incredibly creative things with banner ads - just check out what Acura did for their advertisement on Wired.com. Slick!


Here at Kingston Businesses Online we decided that it was time to update our old banner ad. We received some criticism from family and friends about our boring old ad (below). As you can see it is pretty basic, and pretty boring.


Old Banner


People were clicking on it, visiting our site, but like any selfish business we wanted more eyes pointed at KingstonBusinessesOnline.ca!

This new animated advertisement (below) is simple, yet effective. Eye catching, but not garish.




This banner is an animated .gif file - there are many different ways a banner animation can be created:

  •  CSS3 - Like this clever animated "lost at sea" animation from Codrops. Certain CSS3 attributes are not supported by all browsers.
  • Adobe Flash - this is a classic banner type that you still see all over the place. Here's an example from the BBC. This method has fallen out of favour because a lot of devices (Apple devices mainly) do not support Flash.
  • Animated GIF - As I said, this is what we used for our banner. It is fairly lightweight, easy to get nice, simple, animations and compatible with basically everything.
  • HTML5 - These can be complex and tricky to get right, but the results can be fantastic. HTML5 is pretty new so compatibility is not quite there - HTML5 is not fully supported by all browsers. CSS3 is heavily used in this type of ad so there is some overlap.

We don’t have the marketing statistics to compare the new banner to the old one. Expect an update to this article in a few months when we have solid numbers on visitors clicking this new (and hopefully improved) banner ad.

If you want to know more about online advertising, banner ads, or how this little marvel was made; feel free to contact us to chat.